What it means to Be a Salesforce Advocate

Salesforce Essentials Madrid 2016

It has been my pleasure to be part of DES 2016 Madrid and  part of Salesforce Essentials 2016 Madrid, and Barcelona – That was a fun part of May / June this year, and the best of it is not just being in front of an audience to talk about what you have achieved so far and how great the products you are reviewing are, but the best is the journey where you learn and achieve something to talk about.

Captura de pantalla 2016-06-27 a las 17.31.22Becoming and advocate is not an easy path, it is about mastering at a product, service, tool, knowledge area…, so people listen how they can ease their journey thanks to your expertise. But expertise does not come easy. Before and while achieved (or sort of), it is the time to learn, watch, listen and re-imagine what is possible. Yes, spend a huge amount of hours digging the Internet, being curious and thinking out of the box.

But what it really means for Salesforce to have advocates?

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2016 Let’s crash it VSN!


After 1.5 years at VSN I have the feeling and I am certain that we are ready to take one step forward, but before that we need our sales people aligned, and have a great 2016. Bonus track, see below the video to learn how align a marketing and a Sales Team.

I know marketing is doing great, analytics tell us so, and competitors as well, which is good. Competitors have started copying us which means that we are doing something right, really.

If you see your competitors are copying you, keep on this track – You are doing great!

Want to see how each of our sales directors see the future ahead of us? They might be eloquent and optimistic, but they are the ones that must be, the ones that chase and get out on the field to make our dear customers better thanks to our technology. Take a look at them! Continue reading

My 2015 in review


Oh well, 2015 is almost over.

It was a year full of projects and life changing events. Here are a few in order to have them in a safe place to remember in the future.

In a brainstorming exercise we can see that marketing became more personal, big data kept booming, and science made a step forward in various fields. However how did I keep improving? or at least tried to.

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What language should you blog in?

busy street view

There is only one way to address this question successfully and it is with asking yourself another question:

What is your target audience when blogging?

Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words and tone you will be using.  Continue reading

IABM Video Interview


I was interviewed by the International Association of Broadcasting Manufacturers (IABM) during the last IBC 2015 in Amsterdam. Discover about the present and future of VSN, how the market has changed in the past five years and our company’s philosophy, based on a close relations to its clients. Watch the exclusive video, courtesy of The IABM

Vídeo Interview with the IABM

VSN’s IBC 2015 was a total success, with VSNEXPLORER, VSN’s MAM, PAM, BI and BPM solution, one of the highlights of the prestigious trade show, thanks to its recent developments that empower audiovisual assets management, with advanced features for collaborative work, advanced cataloguing, Business Intelligence reports and quality control.

Click here to discover all about VSN’s participation at IBC 2015, and do not miss The IABM’s Website to learn all about the industry.