Spot on the Millennials

Millennials joining hands

As a Millennial myself I feel the duty of saying something about a revealing study that spots on my generation behavior. As Michael Brito points out – Every brand wants to understand us – our online behavior, where we spend our time, what we care about, how we work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of us roaming the Internet, which is by far the largest generation to date.

So, here we are. With a greater buying power every day. With the willingness of taking control to speak out loud of our purchasing experiences and, moreover, be listened by those brands that are willing to have a conversation with us. And, one more thing, with an extraordinary ability to change.

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All the fun stuff is happening on the cellphones

Smartphone usage

Facebook recently announced that there has been a decrease of the use of the platform among the Teenagers. This is quite a new, especially coming from Facebook. It’s a well known truth that everyone could see in their timelines, people are more concerned of what they publish.

Facebook made a startling admission in its earnings announcement this month: it was seeing a “decrease in daily users, specifically among teens”. In other words, teenagers are still on Facebook; they’re just not using it as much as they did. – The Guardian

I would tag teenagers as the early adopters of the new technologies, those who are able to transform them, reinvent its usage and set the trends for what’s coming next. If they are leaving Facebook, it means a lot.

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Washio – Dry Clean service on demand


Washio BagBrowsing my facebook timeline on my phone often shows some advertisements for new apps and services around my city. Living in San Francisco makes it easy to discover new Start Ups that I do my best to try.

This week, Washio was the one that caught my attention. It was well targetted to me since I was looking for laundry places around my neighbourhood, and they offered and added value, pick up and drop of service, with a promotion code. I decided to give it a try, and the result was excellent.

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What is next? – Product Placement at Universities

View over Manhattan

Thinking of being a brand embassador?

On your next lecture would you like to ask Coach to get one of their bags. Would you be happy to step in the room while everyone stares, leave the bag in a visible place and take an ipad out of it. How many of the present listeners would be inspired from that bag before being inspired from the lecture itself?

I do not think is a bad idea at all, what will be the first brand to bet on this?


Product Placement at Universities –