Thoughtful Marketing – What is it?

Let's start with thoughtful definition! thoughtful /ˈθɔːtfʊl,ˈθɔːtf(ə)l/ adjective absorbed in or involving thought. "brows drawn together in thoughtful consideration" showing consideration for the needs of other people. "he was attentive and thoughtful" No need to explain Marketing or should I? I'll get down to this into another post To me thoughtful marketing defines the type of marketing … Continue reading Thoughtful Marketing – What is it?

Salesforce Essentials Madrid 2016

What it means to Be a Salesforce Advocate

It has been my pleasure to be part of DES 2016 Madrid and  part of Salesforce Essentials 2016 Madrid, and Barcelona - That was a fun part of May / June this year, and the best of it is not just being in front of an audience to talk about what you have achieved so … Continue reading What it means to Be a Salesforce Advocate

Interview Screenshot Jordi Capdevila Espitia NAB 2016

6 Tricks to follow before a Video Interview

Another NAB Show is over for us and you can get a taste of it at the following video! Right after it, see the tips and tricks used to get ready for the interview! Video interview made by InBroadcast It might seem easy but it is not to deliver a short yet concise interview in … Continue reading 6 Tricks to follow before a Video Interview

Jordi Capdevila Espitia Introduction Video

2016 Let’s crash it VSN!

After 1.5 years at VSN I have the feeling and I am certain that we are ready to take one step forward, but before that we need our sales people aligned, and have a great 2016. Bonus track, see below the video to learn how align a marketing and a Sales Team. I know marketing … Continue reading 2016 Let’s crash it VSN!

Sales Motivation Quotes As Your Daily Dose Of Caffeine

After following Steli at for some time it is time to actually recommend him out loud. Steli is the guy that sends me an e-mail every day (Sat and Sun included) at 2pm CEST - or what's the same, 9am EDT (NYC time) - to shoot me with a quote that will push my day … Continue reading Sales Motivation Quotes As Your Daily Dose Of Caffeine

Jordi Capdevila at IBC 2015 Microsoft Azure Stand

VSNExplorer MAM on Cloud at IBC 2015 Video Marketing

During this edition of IBC 2015, VSN has  presented its new cloud collaborative workflow, based on VSNEXPLORER’s partnership with Windows Azure, that creates an advanced and safe environment enabling collaboration from different locations on the same project. Users can now upload and download contents using the cloud, with transcoding, and files being editable from the … Continue reading VSNExplorer MAM on Cloud at IBC 2015 Video Marketing

Strategy Forward Thinking

My first 30, 60 and 90 days at VSN

Every job starts with Day One (DO) and that day will define what you want to accomplish the following 90 and, hopefully, the following 365. Here I will explain how I approached my most recent first 90 days in the company that I currently work for. 239 days and counting. In my recent experience at … Continue reading My first 30, 60 and 90 days at VSN

Leo Burnett quote: Make it simple, make it memorable, make it inviting to look at.

Inspiring Marketing and Social Business Quotes

It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation. My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its … Continue reading Inspiring Marketing and Social Business Quotes

7 billion people are influencers

Everyone is an influencer

I believe that any person is an influencer as long as he or she has a conversation with another person. Influencing is the power of referring, speaking on behalf of a product, a brand, a person, politics or news, is the power of discussing and explaining why you think you are right. Influencing is leaving your fingerprint to someone else, to one person or billions of them.