Leo Burnett quote: Make it simple, make it memorable, make it inviting to look at.

Inspiring Marketing and Social Business Quotes

It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation. My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its … Continue reading Inspiring Marketing and Social Business Quotes

Millennials joining hands

Spot on the Millennials

As a Millennial myself I feel the duty of saying something about a revealing study that spots on my generation behavior. As Michael Brito points out - Every brand wants to understand us – our online behavior, where we spend our time, what we care about, how we work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of … Continue reading Spot on the Millennials

Acts of Random Kindness

Random Social Kindness as a Marketing Tool

Kindness is an attribute that belongs to the people who care for others. Being kind is an attitude. Kind means caring. And caring is loving. Brands who can be associated with this attribute have the heart of their customers, meaning these customers are already their advocates. And, seriously, there are no better advocates than these. … Continue reading Random Social Kindness as a Marketing Tool


Washio – Dry Clean service on demand

Browsing my facebook timeline on my phone often shows some advertisements for new apps and services around my city. Living in San Francisco makes it easy to discover new Start Ups that I do my best to try. This week, Washio was the one that caught my attention. It was well targetted to me since I was … Continue reading Washio – Dry Clean service on demand