2016 Let’s crash it VSN!


After 1.5 years at VSN I have the feeling and I am certain that we are ready to take one step forward, but before that we need our sales people aligned, and have a great 2016. Bonus track, see below the video to learn how align a marketing and a Sales Team.

I know marketing is doing great, analytics tell us so, and competitors as well, which is good. Competitors have started copying us which means that we are doing something right, really.

If you see your competitors are copying you, keep on this track – You are doing great!

Want to see how each of our sales directors see the future ahead of us? They might be eloquent and optimistic, but they are the ones that must be, the ones that chase and get out on the field to make our dear customers better thanks to our technology. Take a look at them! Continue reading

My 2015 in review


Oh well, 2015 is almost over.

It was a year full of projects and life changing events. Here are a few in order to have them in a safe place to remember in the future.

In a brainstorming exercise we can see that marketing became more personal, big data kept booming, and science made a step forward in various fields. However how did I keep improving? or at least tried to.

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What language should you blog in?


There is only one way to address this question successfully and it is with asking yourself another question:

What is your target audience when blogging?

Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words and tone you will be using.  Continue reading

IABM Video Interview


I was interviewed by the International Association of Broadcasting Manufacturers (IABM) during the last IBC 2015 in Amsterdam. Discover about the present and future of VSN, how the market has changed in the past five years and our company’s philosophy, based on a close relations to its clients. Watch the exclusive video, courtesy of The IABM

Vídeo Interview with the IABM

VSN’s IBC 2015 was a total success, with VSNEXPLORER, VSN’s MAM, PAM, BI and BPM solution, one of the highlights of the prestigious trade show, thanks to its recent developments that empower audiovisual assets management, with advanced features for collaborative work, advanced cataloguing, Business Intelligence reports and quality control.

Click here to discover all about VSN’s participation at IBC 2015, and do not miss The IABM’s Website to learn all about the industry.

Happy back to work day


It’s typical for entire families to celebrate the month of August by shutting down the computer and skipping to towns and resorts. From a raw numbers perspective, this counts as lost work (as I used to think). But that’s a short-sighted view, psychologists now say: In fact, by serving as the least productive month for millions of workers, August unexpectedly serves as a productivity-booster.

Today, 1st of September, seems to be the not so celebrated Back To Work International Day. Although thousands of people are back to their cubicles and they are supposed to be energy recharged from their time off, people the world over do not seem happy about it.

First thing firsts, I like to think of past experiences and events as: Be happy because it happened and not because it is over. This is a powerful statement that can be used for several purposes. For thinking of vacations too. Secondly, be happy because you do have a job, think of those who don’t and then you may turn your mood up a little bit. Lastly, if you are back to work and you may think as today as a bad day, rethink about your job.

Be happy to get back to work or rethink of your job today

Having a job, and having the one you have right now is a choice. You decided to apply for it, and ultimately to accept it. Therefore, if you don’t like it, it may be your fault. There can be several reasons why you are not happy about your job, but it is up to you today to shift those reasons in the upcoming season and get the wheel moving towards the direction you want.

I like to think of new year’s resolution as personal achievements that you want to reach throughout the year. As per today I like to think as the day you can make professional resolutions to set up new goals in your career.

Don’t take me wrong, everything is not black or white, grey is all what is in between. Think today of that promotion you want to get, that online course you want to study or that skill you want to improve, then go and get it. Think of today as the day you can rethink of your professional grow, and be happy because you had time off to disconnect and now is the time you are back to bring your best to your company.

Happy back to work day to everyone!

Bring me solutions, not problems


Problems and solutions are tight one to each other, there is no solution that doesn’t come from a problem, and therefore, there is no problem that comes before a solution. It’s a correlation. It’s a basic concept, but it’s powerful to know them well and have an attitude towards them.

One of my favorite bosses early in my career gave me the following advice in my very first day:

If you bring me a solution I would do my best to help you implement it, but if you bring me a problem then I would need to fix it, and you would have to implement my solution whether you agreed or not.

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