Jordi Capdevila Espitia Introduction Video

2016 Let’s crash it VSN!

After 1.5 years at VSN I have the feeling and I am certain that we are ready to take one step forward, but before that we need our sales people aligned, and have a great 2016. Bonus track, see below the video to learn how align a marketing and a Sales Team. I know marketing … Continue reading 2016 Let’s crash it VSN!

What language should you blog in?

There is only one way to address this question successfully and it is with asking yourself another question: What is your target audience when blogging? Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words … Continue reading What language should you blog in?

Out for Holidays

5 Tips to enjoy your vacations while in the know

It's typical for entire families to celebrate the month of August by shutting down the computer and skipping to towns and resorts. From a raw numbers perspective, this counts as lost work (as I used to think). But that's a short-sighted view, psychologists now say: In fact, by serving as the least productive month for millions … Continue reading 5 Tips to enjoy your vacations while in the know

Leo Burnett quote: Make it simple, make it memorable, make it inviting to look at.

Inspiring Marketing and Social Business Quotes

It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation. My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its … Continue reading Inspiring Marketing and Social Business Quotes

7 billion people are influencers

Everyone is an influencer

I believe that any person is an influencer as long as he or she has a conversation with another person. Influencing is the power of referring, speaking on behalf of a product, a brand, a person, politics or news, is the power of discussing and explaining why you think you are right. Influencing is leaving your fingerprint to someone else, to one person or billions of them.

If you don´t tell your story, someone else will

Find your story and tell it

The main point is to know your story from the beginning to the end. You should have it clear, and the more you will write about it the better you will get at telling it. Whereas this would make your social skills better, or get you the next job, it will make you a more skilled professional. Is hard to believe how many people lack on storytelling, presenting or on persuasive writing. You don't have to list it on your resume, you just have to bring it with you anywhere you go!

Millennials joining hands

Spot on the Millennials

As a Millennial myself I feel the duty of saying something about a revealing study that spots on my generation behavior. As Michael Brito points out - Every brand wants to understand us – our online behavior, where we spend our time, what we care about, how we work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of … Continue reading Spot on the Millennials

Acts of Random Kindness

Random Social Kindness as a Marketing Tool

Kindness is an attribute that belongs to the people who care for others. Being kind is an attitude. Kind means caring. And caring is loving. Brands who can be associated with this attribute have the heart of their customers, meaning these customers are already their advocates. And, seriously, there are no better advocates than these. … Continue reading Random Social Kindness as a Marketing Tool

Getaround Website

The Sharing Economy and why you should be on board

As seen in Wikipedia, by definition The Sharing Economy is: An economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. This has been around several years, it is not something new, but, it is a … Continue reading The Sharing Economy and why you should be on board

Google+ Circles

120 marketers that I follow on Google+

There are many ways to have your daily dose of great content delivered to you. You may choose from having your own RSS feed, following Twitter users or lists, or turn your Google+ into your news and articles feed. I have been using this last option lately, and I have been amazed of how good … Continue reading 120 marketers that I follow on Google+