2016 Let’s crash it VSN!

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After 1.5 years at VSN I have the feeling and I am certain that we are ready to take one step forward, but before that we need our sales people aligned, and have a great 2016. Bonus track, see below the video to learn how align a marketing and a Sales Team.

I know marketing is doing great, analytics tell us so, and competitors as well, which is good. Competitors have started copying us which means that we are doing something right, really.

If you see your competitors are copying you, keep on this track – You are doing great!

Want to see how each of our sales directors see the future ahead of us? They might be eloquent and optimistic, but they are the ones that must be, the ones that chase and get out on the field to make our dear customers better thanks to our technology. Take a look at them! Continue reading

What language should you blog in?

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There is only one way to address this question successfully and it is with asking yourself another question:

What is your target audience when blogging?

Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words and tone you will be using.  Continue reading

5 Tips to enjoy your vacations while in the know

Out for Holidays
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It’s typical for entire families to celebrate the month of August by shutting down the computer and skipping to towns and resorts. From a raw numbers perspective, this counts as lost work (as I used to think). But that’s a short-sighted view, psychologists now say: In fact, by serving as the least productive month for millions of workers, August unexpectedly serves as a productivity-booster.

Your might be in low-battery mode, you may even put yourself in airplane mode a week before vacations to save the energy that will make you last until the day you will have some time off to charge yourself. That time might be now, but in most of the cases there are so many things going on that can’t wait, that you will end up bringing your laptop, checking your e-mails every other hour and keeping yourself busy to not be disconnected of what is going on.

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Inspiring Marketing and Social Business Quotes

Leo Burnett quote: Make it simple, make it memorable, make it inviting to look at.
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It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation.

My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its customers, specially those ones who are unhappy with the product, or the service.

Your most unhappy customers are your greatest source of learning – Bill Gates, Microsoft Founder. Tweet it!

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Find your story and tell it

If you don´t tell your story, someone else will
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It is not about the cover letter or your resume, it is about you. Learn how to tell your story through writing, or explain it properly. The rest will follow. The secret of a well-written cover letter is to learn to write well. The secret of an interesting resume is to have done interesting things. So do interesting things and learn to write about them.

I believe the format how any story is presented is not as important as the content of it. You are the one that know it better than anyone. And you are the creator, the main character of that story. Now, go and tell it, do not be shy. If you find the right listeners, they will be engaged. If they are not listening, then go and look further. Continue reading

Spot on the Millennials

Millennials joining hands
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As a Millennial myself I feel the duty of saying something about a revealing study that spots on my generation behavior. As Michael Brito points out – Every brand wants to understand us – our online behavior, where we spend our time, what we care about, how we work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of us roaming the Internet, which is by far the largest generation to date.

So, here we are. With a greater buying power every day. With the willingness of taking control to speak out loud of our purchasing experiences and, moreover, be listened by those brands that are willing to have a conversation with us. And, one more thing, with an extraordinary ability to change.

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