What language should you blog in?

There is only one way to address this question successfully and it is with asking yourself another question: What is your target audience when blogging? Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words … Continue reading What language should you blog in?

Millennials joining hands

Spot on the Millennials

As a Millennial myself I feel the duty of saying something about a revealing study that spots on my generation behavior. As Michael Brito points out - Every brand wants to understand us – our online behavior, where we spend our time, what we care about, how we work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of … Continue reading Spot on the Millennials

Content Strategy

It is all about the content – 5 tools you should consider

Delivering the right content to the right audience has turned to be a must since the new search engines algorithms are getting savory on this. SEO has changed from its routs to be user friendly, and people are no longer searching with keywords, they are looking for those who speak to them in their own words. … Continue reading It is all about the content – 5 tools you should consider

Your Brand: The next media company

Your Brand: The next media company

Since stories are those things that people remember, Michael Brito's new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come. Quoting Pete Cashmore, Founder and CEO of Mashable: In the social world, content rules. Michael’s book makes the case that in order for brands … Continue reading Your Brand: The next media company