Leo Burnett quote: Make it simple, make it memorable, make it inviting to look at.

Inspiring Marketing and Social Business Quotes

It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation. My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its … Continue reading Inspiring Marketing and Social Business Quotes

Acts of Random Kindness

Random Social Kindness as a Marketing Tool

Kindness is an attribute that belongs to the people who care for others. Being kind is an attitude. Kind means caring. And caring is loving. Brands who can be associated with this attribute have the heart of their customers, meaning these customers are already their advocates. And, seriously, there are no better advocates than these. … Continue reading Random Social Kindness as a Marketing Tool

Your Brand: The next media company

Your Brand: The next media company

Since stories are those things that people remember, Michael Brito's new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come. Quoting Pete Cashmore, Founder and CEO of Mashable: In the social world, content rules. Michael’s book makes the case that in order for brands … Continue reading Your Brand: The next media company