Your Brand: The next media company

Your Brand: The next media company

Since stories are those things that people remember, Michael Brito‘s new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come.

Quoting Pete Cashmore, Founder and CEO of Mashable:

In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become content creators