Your Brand: The next media company

Your Brand: The next media company

Since stories are those things that people remember, Michael Brito's new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come. Quoting Pete Cashmore, Founder and CEO of Mashable: In the social world, content rules. Michael’s book makes the case that in order for brands … Continue reading Your Brand: The next media company