What language should you blog in?

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There is only one way to address this question successfully and it is with asking yourself another question:

What is your target audience when blogging?

Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words and tone you will be using.  Continue reading

VSNExplorer MAM on Cloud at IBC 2015 Video Marketing

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During this edition of IBC 2015, VSN has  presented its new cloud collaborative workflow, based on VSNEXPLORER’s partnership with Windows Azure, that creates an advanced and safe environment enabling collaboration from different locations on the same project. Users can now upload and download contents using the cloud, with transcoding, and files being editable from the moment that they are ingested. This new feature was presented together with Microsoft at the corporation’s stand, attracting a great deal of visitors and attention and certifying that VSN is at the vanguard of technological innovation.

Jordi Capdevila, VSN Marketing Director personally demonstrated its Media Asset Management Solution on Microsoft’s Azure Stand through a touch screen and running on Windows new web browser, Edge. Continue reading

Your Brand: The next media company

Your Brand: The next media company
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Since stories are those things that people remember, Michael Brito‘s new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come.

Quoting Pete Cashmore, Founder and CEO of Mashable:

In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become content creators