There is only one way to address this question successfully and it is with asking yourself another question: What is your target audience when blogging? Acknowledging the goal of your blog or company news feed, and targeting the audience that you are writing for will determine the language you blog in and shape the words … Continue reading What language should you blog in?
During this edition of IBC 2015, VSN has presented its new cloud collaborative workflow, based on VSNEXPLORER’s partnership with Windows Azure, that creates an advanced and safe environment enabling collaboration from different locations on the same project. Users can now upload and download contents using the cloud, with transcoding, and files being editable from the … Continue reading VSNExplorer MAM on Cloud at IBC 2015 Video Marketing
LinkedIn has been growing exponentially over the past years. This grow is explained because of their new products, such as the LinkedIn influencers platform, and one of it's biggest acquisitions: Pulse Now it is that time where this tool will roll out to their entire users, making them potential influencers. This is a smart move … Continue reading Become a LinkedIn influencer
Since stories are those things that people remember, Michael Brito's new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come. Quoting Pete Cashmore, Founder and CEO of Mashable: In the social world, content rules. Michael’s book makes the case that in order for brands … Continue reading Your Brand: The next media company