It is a friday that brings me back to the reading and to the quotes. Inspiration comes from all shapes and sizes, but today it comes from a Slideshare presentation.
My choice is for the following one, for its brilliant way to explain that one of the best sources for companies to learn and improve are its customers, specially those ones who are unhappy with the product, or the service.
Your most unhappy customers are your greatest source of learning – Bill Gates, Microsoft Founder. Tweet it!
Kindness is an attribute that belongs to the people who care for others. Being kind is an attitude. Kind means caring. And caring is loving.
Brands who can be associated with this attribute have the heart of their customers, meaning these customers are already their advocates. And, seriously, there are no better advocates than these.
Experiential marketing or relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. Leveraging the relationship with the customers, overdelivering and encouraging to spread the word of mouth is a great practice for any business.
Browsing my facebook timeline on my phone often shows some advertisements for new apps and services around my city. Living in San Francisco makes it easy to discover new Start Ups that I do my best to try.
This week, Washio was the one that caught my attention. It was well targetted to me since I was looking for laundry places around my neighbourhood, and they offered and added value, pick up and drop of service, with a promotion code. I decided to give it a try, and the result was excellent.