I believe that any person is an influencer as long as he or she has a conversation with another person. Influencing is the power of referring, speaking on behalf of a product, a brand, a person, politics or news, is the power of discussing and explaining why you think you are right. Influencing is leaving your fingerprint to someone else, to one person or billions of them.
There are many ways to have your daily dose of great content delivered to you. You may choose from having your own RSS feed, following Twitter users or lists, or turn your Google+ into your news and articles feed. I have been using this last option lately, and I have been amazed of how good … Continue reading 120 marketers that I follow on Google+
Since stories are those things that people remember, Michael Brito's new book, Your Brand: The next media company, is an overview of how companies have to become storytellers. Most to come. Quoting Pete Cashmore, Founder and CEO of Mashable: In the social world, content rules. Michael’s book makes the case that in order for brands … Continue reading Your Brand: The next media company